I originally wrote these rants with arts and crafts professionals in mind. This was a period when I was educating these folks on how to run their studios as the small businesses they in fact are. Bear that in mind as you read about craft widgets and retail shows. The principles, however, are the same as with any small business, and apply whether dealing with the manufacture of art or industrial widgets or service businesses selling time and expertise instead of goods. These are practical tools to help any businessperson manage a business better.
The scarcest commodity on the planet today is human attention. We don’t have enough time to deal with the priorities we’ve established already in our lives, much less the time to listen to every shill hawking the latest wireless program, or read up on those low introductory rate credit card offers delivered in the day’s junk mail. (more…)
