A balance sheet is a static picture of a business at a point in time. It describes what the business owns and who owns it. A business has assets such as cash, accounts receivable, inventories and equipment (fixed assets). At the same time a business owes money to vendors, banks, taxing authorities etc. Whatever’s left over is the owner’s stake in the business, called equity. An income statement depicts the revenue and expense activity for the business over a given period of time: monthly, quarterly, annually. It reflects how profitable the company is. These are the two classic financial statements. Neither one gives you a complete snapshot as to where the money came from or where it went. Cash flow statements are a bridge between the balance sheet and the income statement. They explain those changes in cash positions which are so important to the entrepreneur, but which are not emphasized using typical accounting techniques.
John's Rants
I originally wrote these rants with arts and crafts professionals in mind. This was a period when I was educating these folks on how to run their studios as the small businesses they in fact are. Bear that in mind as you read about craft widgets and retail shows. The principles, however, are the same as with any small business, and apply whether dealing with the manufacture of art or industrial widgets or service businesses selling time and expertise instead of goods. These are practical tools to help any businessperson manage a business better.

